Choosing the Right Website Builder for Your SMB

Website Builder for Non-Tech-Savvy SMB Owners: User-Friendly Options

In a progressively digitized world, setting up an online presence is no longer a luxury but a need for Small and Medium-sized Businesses (SMBs). That said, it serves as the perfect virtual storefront that is open 24 x 7 and 365 days, presenting potential customers to your specific products and services. Still, a bit like a physical storefront, its layout and convenience play a vital role in converting visitors into a long term loyal customer. This is actually where the significance of a website builder steps in. 

Talking about website builders, we can define them as platforms that allow clients with no prior knowledge about coding or design to develop websites, popularly known as low code / no code. Besides, they offer formats, styles, drag-and-drop functionality, and related tools that make website development relatively easy and effective. However, with a list of options available, how does an SMB choose which platform is perfect fit for their specific business? In the following sections of this blog, we will help you navigate through this decision making process.

1. Know your goals

Before taking a deep dive into the specifics of various website builders, it\’s basic to have a clear understanding of your end goals and objectives. Are you looking to set up a basic website landing page or do you intend to run a full-fledged e-commerce website? That said, knowing your goals will certainly help you in narrowing down your choices.

2. Intuitive user interface

As an SMB, it is not possible for you to employ a dedicated group of people to build and maintain the website. Consequently, you must choose a website builder that provides an instinctive user interface that makes it easy to build and maintain the website for your small business. Besides, platforms with drag-and-drop functionality such as Wix or Weebly are helpful for clients with no or minimal technical knowledge.

3. Scalability and Flexibility

Your website development should walk hand in hand with your business growth. That said, you must opt for a website builder that offers flexibility and scalability at the same time.For example, website builders like WordPress, in spite of the fact that it is somewhat more complex, offer thousands of plugins that can be added to your website, example: marketing and SEO. Such platforms would come(become) highly advantageous in case you are looking for future expansion of your business.

4. Customized Design

Understand that your website design is the first thing that your potential customer sees. This is where a significant, aesthetic, and mobile-responsive layout is critical. You may find numerous platforms like Squarespace that offer attractive templates. Still, you must make sure that the chosen platform allows customization to showcase your brand and identity on the website.

5. Mobile friendly website:

Make sure that the website builder provides mobile friendly designs for your website. 60% of all online searches happen on mobile phones. Thus, it\’s critical to pick a platform that creates mobile optimized websites that create a great impression on your potential customers. If your website doesn\’t look great on mobile, Google also ranks the website lower relative to your competition who have mobile friendly websites.

6. E-commerce tools and add-ons

In case you are an SMB that sells products online, seek for a platform that offers effective e-commerce tools and add-ons. Shopify, for instance, is considered highly effective for e-commerce and offers features like easy and safe checkout, inventory management, and integrated payment systems.

7. Optimizing your website

Being an SMB, your end goal is not just to secure an online presence. Instead, you should be present where your potential customers are looking for you, aka Google search. This is where Search Engine Optimization (SEO) tools and strategies are imperative to enhance your website’s online presence. That said, numerous website builders integrate basic and advanced SEO. However, you must check their effectiveness and adaptability to improve your online presence. For example, WordPress integrates basic and advanced SEO options on its platform.

8. Plan your budget

While you may come across certain free versions offered by various website builders, they come along with their own limitations. These free versions may not be as effective and significant to your business’s online presence as they add their own branding on your website and that doesn\’t create a good first impression with your potential customers. So, it\’s always better to opt for a paid version while keeping your specific requirements in sight. Besides, you must plan out a budget in advance for future requirements of premium plugins, themes, or certain enhanced features depending on your business needs.

9. Reliable customer support

Random website glitches can deeply influence the user experience. Hence, prefer a platform that offers great customer support 24 x 7. Furthermore, platforms with a dynamic community can be useful as they often feature Do It Yourself (DIY) options, discussion forums and even tutorials.

10. Integration with Third-party Apps

Your website has to function like an integrated part of your business operations. Hence, you must make sure that the selected website builder easily integrates with your tools and third party apps already in use. This may include email marketing tools, CRM systems, scheduling, payments or even social media channels.

11. Website security

A recent 2023 study by Accenture found that more than 40% of cyber attacks target small and medium-sized businesses (SMBs). Over 95% of these attacks happen due to human errors.  Thus, it is strongly recommended to choose website builders that provide SSL(Secure Socket Layer) certificates, regular backups, and security updates. An SSL (Secure Socket Layer) certificate encrypts any personal information your customers share on your website, such as contact details or their name, making it safe and secure. If your website isn\’t secure, Google pushes it down in search results and even shows a warning sign, which scares away potential customers. If your competitors have secured websites with SSL certificates, they will rank higher as compared to you and likely get more business.

Summing it up !

Choosing the right website builder for your SMB is the foundation stone of your business\’s online presence. It\’s a choice that influences your online success and your business growth.

While there\’s no one-size-fits-all solution, by considering the variables mentioned above, you\’ll be able to make an educated choice that adjusts together with your business goals and budget. Keep in mind, in this digital age, your site regularly serves as the primary point of interaction with potential clients. Hence, guaranteeing its effective development that\’s both safe and adaptable can set the tone for productive customer relationships and overall business growth. 

  

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