Comparing Website Builders: Wix vs. WordPress vs. Squarespace

Top Website Builders for Your SMB Business for 2024 !

In an era where an online presence is indispensable for businesses, a well-designed website is the key to capturing your audience\’s attention. Still, with so many website builders available, making the right selection sometimes comes as a headache. Well, to make this search easier and convenient, let’s take a closer look at three of the most sought after website builders namely Wix, WordPress, and Squarespace.

1. Wix

Key Strengths:

Easy to use:Many users choose Wix for its drag-and-drop interface. Furthermore, you need not to be a tech savvy person to build a website. So, if you are just putting in your first steps in the website building domain, go ahead with Wix without any second thoughts.

Flexibility:Wix offers hundreds of downloadable templates. Additionally, it allows you to start from scratch during web designing.\” So, rest assured that you will have complete creative control over your SMB website.

Built-in Features:Wix has a big list of built-in features, including social media integrations, email marketing tools, and image galleries.


Scalability: Wix is ideal for personal blogs or small to medium-sized business websites, such as local boutiques or cafes. However, for bigger businesses with more complicated needs, it is not the best option.

Issues with template switch:  Once you take your website live with a template, you can’t switch the template and retain your content. You got to recreate your content to switch between templates

Our verdict:

 Wix is good for SMBs looking for both creative control and ease of use. Also, even a beginner can easily create a visually appealing website given its user-friendly interface.

2. WordPress

Key Strengths:

Flexibility: 43% of world’s websites use WordPress. Since WordPress is an open-source platform, you can change any part of your website as per your choice. Additionally, the possibilities for your website development plans are almost limitless with thousands of themes and plugins available for selection.

Scalability:WordPress is capable of handling both simple blogs and massive e-commerce sites. Thus, it is capable of scaling along with your company.

Community support:WordPress comes along with a broader community base on its platform. In addition, you will find a list of handy tutorials and forums to help you with random topics and issues.


Complicated customisation: The complicated customization options and settings may cause confusion for the new users. Additionally, you might end up hiring a freelancer to help you design what you want and take it live. 

Maintenance: The platform requires more manual interference for routine updates, backups, and security audits on WordPress.

Our verdict:

 WordPress is a perfect website builder for people looking for complete control over their website. Also, despite maintenance being a key problem, this platform\’s biggest strength is its flexibility. 

3. Squarespace:

Key Strengths:

Elegant:Squarespace is famous among users for its elegant, well-designed templates with quick-loading features like flexible layouts, custom color palettes, Google and TypeKit fonts, free high quality images through Unsplash, built-in photo editing. Besides, it comes with an impeccable aesthetic appeal.

Complete Solution: It is a one-stop platform offering everything from hosting and analytics to domain registration. In addition, it offers content hosting, professionally designed layouts, built-in support for SEO best practices, access to their user-friendly platform for creating beautiful websites and online stores, and the ability to edit your site anywhere

E-commerce Integration:Squarespace comes with built-in e-commerce features that make setting up a website seamless and simple


Customization restrictions:Compared to WordPress, Squarespace offers fewer plugins and customization options.

Pricing: Squarespace\’s premium plans are pricier for people with limited budget when compared to WordPress and Wix\’s free tiers.

Our Verdict

Squarespace is ideal for creative professionals like photographers, travel vloggers, interior designers along with other small business owners, and anyone looking to create a stunning website without much concerns regarding customization. Furthermore, the all-in-one solution and ease of use justify the hefty price tag. Yet, for those looking for a fully-loaded platform with a myriad of features, this may not be the best option.

Wix vs WordPress vs Squarespace : How Do They Compare ?

Ease of Use: When it comes to ease of use, Squarespace and Wix get the edge over the rest.  WordPress, however, sacrifices ease of use in favor of greater control.

Customization and Flexibility: In this regard, WordPress comes as a clear winner. Wix provides more creative freedom while Squarespace scores big in terms of design.

Pricing: With its free version and customizable plans, WordPress once again surpasses its competitors in this area. On the contrary, Wix provides both free and paid plans. As far as Squarespace is concerned, premium plans are available at a slightly higher cost.

Scalability: WordPress once again scores big in terms of scalability, making it ideal for businesses of all sizes. Both Wix and Squarespace, however, fall a tad short in this aspect


Website Builder

Ease of Use

Customization and Flexibility




Easier among the three

Offers creative freedom

Both free and paid plans

Somewhat less scalable


Sacrifices ease for control

Highly customizable and flexible

Free version, customizable plans

Highly scalable, suitable for all sizes


Easier among the three

Good for design, some limitations

Premium plans at a slightly higher cost

Somewhat less scalable


Summing it up !

Each of the website builders mentioned above got their own special attributes and features. Therefore, the decision between Wix, WordPress, and Squarespace is entirely based on your unique requirements, technical proficiency, and long-term business goals.

  • Wix is certainly the right choice if you\’re a beginner or small business owner searching for a creative, hassle-free experience.
  • WordPress might be a good option for you in case you are seeking a highly customizable and scalable solution with a more challenging learning curve.
  • Squarespace is an excellent choice for individuals looking for a sleek, one-stop shop that places less emphasis on personalization.

Each website builder boasts unique features and has certain limitations, making it challenging to declare a definitive winner. Still, with more brownie points in terms of scalability, pricing and flexibility, WordPress gets an edge over the rest. Having said that, the decision you make should fit the purpose of your project, your level of comfort with technology, and your vision for your website.

Choosing the Right Website Builder for SMB [New Guide of 2024]
10 Best Website Builders for SMB Business [Upgraded List 2024]
The Benefits of Using Website Builders for Small Businesses [New]
Website Builder vs Custom Development: Pros and Cons


Similar Posts