Content Management with Website Builders: Tips for SMBs

Content Management with Website Builders: Tips for SMBs

Regardless of whether you are a handyman, plumber, contractor, or any other small or medium business, you cannot deny the significance of an effective online presence for your business growth. With more people joining the digital realm, almost every product and service is available online these days. So, being a small or medium business, you can always attract these potential customers to your website. Now, you can try random ways to draw these potential customers to your SMB website.

Still, if you don\’t have quality and engaging content, all your efforts in the same direction will go in vain. As per studies, content is the most important thing on your website. Being a business owner, you may not have the time or effort to invest in this context. So, seeking the support of a recognized website builder to manage your website content is undoubtedly the right way to proceed. This blog offers handy tips for SMBs using website builders for effective content management, including real-time illustrations from the abovementioned SMBs.

Choosing the right Website Builder

For SMBs, the primary step is selecting an online website builder that goes well with their business needs. For example, a plumber might select Squarespace for its smooth design templates, which can exhibit before-and-after project photographs viably. On the other hand, a landscaping service provider might favor Wix due to its intuitive drag-and-drop interface for fast content updates on regular lawn care tips.

Getting familiar with your targeted audience

Understanding your targeted customers is vital for successful content management. A handyman service, for instance, may make a blog section with DIY tips for essential domestic services. While this will position this business as informative and supportive, it will also drive potential customers (homeowners looking for repair services) to the website.

Keep your content up-to-date

Routinely updating the site with new content is the key. For example, a contractor specializing in home renovations may utilize the blog section of their website to post about all of their latest projects or related aspects. On the other hand, a lawn care service provider updating their portfolio with the most recent projects can keep the website engaging while locking in potential clients.

Creating New Content

On the other hand, the SMBs should keep drafting new content that caters to the specific needs of their clients or customers.For example, if you are into plumbing business, you can create new content targeting specific search queries from your users like “ best plumber in Minnesota” or “ Price of plumber in San Francisco’. Also, this content may include frequently asked questions by the client regarding the booking process and other related services.

Making the content mobile-friendly

With the expanding use of mobile phones for web searches, SMBS needs to make their websites mobile-friendly. Most website builders like Wix and WordPress offer responsive design templates. Still, for a handyman or lawn care service provider, it is essential to check their website performance on different gadgets. This approach is required to make sure that all the critical information sought after by the potential customers is easily accessible.

Bring SEO into play.

Search Engine Optimization (SEO) can help an SMB build a robust online presence. That way, you can easily be reached by your targeted audience. For instance, a landscape service might utilize keyword-rich titles and descriptions in its content to rank higher in these search engines. Also, this search would target search phrases like \”best landscape service\” or \”local lawn care.\” Website builders usually have built-in SEO techniques that result in effective content optimization.

Utilizing Analytics

A website builder will also offer integrated analytics that can take your content strategy to the next level. For example, a handyman might analyze which pages are most accessed and change their content accordingly. Moreover, they may offer detailed insights on services that get more attention or discount offers to change over visits into bookings.

Leveraging the power of multimedia

Viable use of images and videos can improve a website\’s visual appeal. Moreover, the website can attract more visitors and traffic with these components. For example, a contractor might incorporate a video tour of a recent project, whereas a handyman can post video tutorials on accessible repair services. These multimedia components can be effectively overseen through the website builder\’s interface.

Easy Navigation

Easy and simple navigation is critical to a perfect user experience. For example, a lawn and landscaping service provider’s site ought to have clearly labeled tabs for services, about us, portfolio, and contact information. Also, dropdown menus can offer assistance in keeping the site uncluttered while allowing users to locate the required information.

Making Social Media work for you

Integrating social media can amplify the reach of content and bring more engagement. A handyman might link their Instagram account to their website to show the images of completed tasks. On the other hand, a plumber may use their Facebook account to showcase their work effectively to their connections.

Bringing content planning to your best use

Planning content updates can help keep up a steady online presence for the SMBs. That said, numerous website builders incorporate special features to let businesses plan a post-release about their upcoming service or product. For example, a contractor plans a post-release around upcoming services or industry news, guaranteeing the site remains updated and engaging.

On the other hand, bringing user-generated content, such as customer reviews, can add a lot of credibility to an SMB\’s website. For example, a landscaping service may come up with a dedicated section for clients to share their experiences and photographs of their lawn, managed via the site builder\’s Content Management System (CMS).

Website Safety must be paramount.

Whereas website builders are by and large safe, SMBs need to take extra steps, such as using SSL certificates, which are frequently included in website builders’ packages. These SSL certificates can secure their user information, especially if they are accepting payments or bookings via their website while sharing personal information.

Ensure proper customer support.

SMBs should also make the best use of the customer support and knowledge bases that are included in the website builder packages. A lawn care service experiencing issues with its website’s gallery feature can find the required solution through these sources, guaranteeing negligible downtime.

Summing it up!

For SMBs, managing content on their website is critical for their overall business development. So, suppose you are an SMB looking to grow your business manifold. In that case, you must pick the right website builder, know about your targeted customer base, take mobile optimization into notice, go for the best SEO practices, and use analytics while leveraging the power of multi-media.

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