Creating a Mobile-Friendly Website with Website Builders!

Creating a Mobile-Friendly Website with Website Builders!

As per a recent report published on a renowned website, billions of mobile phone users across the globe contribute to nearly 60% of the overall online traffic. It is evident that having a mobile-friendly site isn\’t only recommended; it\’s fundamental for the growth of your business or brand. In addition, if you have ever tried to browse a website on your smartphone, you know the significance of a mobile-responsive website.

Fortunately, creating such a website is now easier thanks to website builders like WordPress, Wix, and Squarespace. Let\’s investigate further how to create a mobile-friendly website with the assistance of these recognized website builders. Before getting further, it\’s important to understand why a mobile-friendly website matters to your particular business.

Why Mobile-Friendly Websites Matter?

A recent report by Google mentioned that more search activities have been witnessed from mobile devices than from desktops. This means that most of your potential customers are likely on their phones. A mobile-friendly website guarantees an ideal viewing and interaction experience. As your targeted audience looks up for your respective products or services, they find it easy to locate your business.

Steps to Create a Mobile-Friendly Site with Website Builders:

Pick the right Website Builder

Start with picking a website builder known for creating mobile-responsive website designs. Platforms like Wix, Squarespace, and Weebly have built-in mobile-responsive layouts. For example, Joe, a local landscape and lawn service provider, utilized Wix to design his website. He was excited to find that his website looked as appealing on mobile as it did on desktop, without any additional effort.

Select a Mobile-Responsive Template

Most of the templates offered by highly recognized website builders like Wix, WordPress, and Go Daddy are mobile-responsive. Review the templates on multiple device sizes to guarantee that they adapt to the screen size accordingly. When Martin, a local plumber, opted for a Squarespace template to design his website, he ensured that his portfolio looked amazing on both desktop and mobile devices.

Keep it simple

Mobile screens are smaller in size and this is why you cannot afford your website to be cluttered with unnecessary information. Keep your website nice and clean with a clear call to action. For instance, Mike\’s website showcasing his work as a local contractor on Weebly is quite straightforward and clean. He further restricted the pages to \”Home\”, \”Services\”, \”About Us\”, and \”Contact\”, guaranteeing that his potential clients easily find what they are looking for.

Image and Video Optimization

Understand that bigger media files slow down your website speed thus creating a bad experience for your future customers. So, while creating a mobile-responsive website, avoid using large media and image files. If you have large image files, utilize the site builder’s tools to compress images without losing their quality. Joseph, a handyman from Wisconsin used Wix, to create a website to showcase his work. While he preferred to upload the images and video files on his website, he compressed them first using the tools offered by the website builders.

Test your website on multiple devices

Once your website is up and running, check it on multiple devices like iPhone or Android phones. This guarantees that they will get a similar visual appeal every time.

Don’t use Flash and Pop-ups

Numerous mobile browsers do not support Flash. Also, pop-ups can be especially irritating for users on mobile devices. Instead, use HTML5 for animations for desirable results. Let’s understand it better with an example. Sam\’s fitness blog on Squarespace had a pop-up subscription box. However, after witnessing a big jump in his mobile traffic, he decided to disable it for mobile viewing.

Using large, easy-to-click elements

Small buttons are hard to use on mobile devices. Instead, you can use clickable components, like buttons and links that are perfectly spaced and sized. For example, Lisa\’s online landscape and lawn service on Weebly has beautiful buttons that say \”Buy Now\” or \”Explore\”. This ensures that users who are browsing using mobile phones find it easier to navigate.

Enable Accelerated Mobile Pages (AMP)

Few of the website builders allow you to enable AMP, a technique that makes mobile pages load faster. In simple words, we can say that an AMP page is a basic version of a regular webpage. When creating a mobile-friendly website, ensure that you are using this technique or a website builder that provides this. 

Understanding it with a Real-time example!

Consider Joe, who recently started with his plumbing services. Realizing that most customers will find his work via mobile phones, he chose to create a mobile-friendly website via Squarespace.

He picked a clean, straightforward template ensuring his services, cost, and booking process were front and center. He further integrated a gallery exhibiting his services, optimizing each image to load faster on mobile phones. The contact forms were designed with big clickable buttons, making it simple for clients to reach out.

Joe abstained from including any fancy animations and avoided pop-ups that might hinder potential clients. Once his website got up and running, he tried using it on his phone, his friend\’s tablet, and borrowed devices, guaranteeing it looked just how he wanted on each device.

Within weeks, Joe started getting various appointments through his website. Clients acknowledged the simple yet seamless booking system. Now, they can easily see his work; understand the cost and even book an appointment within seconds.

Summing it up!

Making a mobile-friendly site might sound technical at the start. Yet, with the help of renowned website builders like Wix and SquareSpace, you can go ahead with your business aspirations with ease. By following best practices and regularly testing on multiple devices, you can ensure a perfect user experience for all your potential clients and customers.

Keep in mind that in today\’s digital age, your mobile audience is even bigger than your desktop audience. Catering to them isn\’t just a great practice—it\’s a need. And as Joe\’s plumbing services show, the right approach can lead to amazing results eventually. So, choose a website builder, choose your template, and get started with your mobile-friendly website.

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