E-Commerce Website Builders for SMBs: A Comprehensive Guide

E-Commerce Website Builders for SMBs: A Comprehensive Guide

As mentioned in a recent survey, around 90% of all SMBs confirmed that digital tools have helped foster innovation in their business, particularly by helping to introduce products and services. Hence, we can say that E-commerce website builders have certainly come up as a big game-changer for Small and Medium-sized Businesses (SMBs) helping them to create and expand their online presence. 

With the global e-commerce industry reaching bigger horizons every day, SMBs must choose the right platform that\’s not only user-friendly and flexible but also fits right into their budget plans. In the coming sections of this blog, we will walk you through the overall concept of e-commerce website builders and their advantages. Moreover, we will help you choose the one that rightly fits your customized needs.

What is an E-Commerce Website Builder?

E-commerce website builders are platforms that allow you to establish an online store without any pre-required knowledge of coding. They come with pre-designed templates, drag-and-drop editors, and different plugins or apps that make your web store more functional. So, whether you’re offering a certain product or service, these website builders can help you create a storefront that can let the transactions process safely.

While taking the reference of the survey discussed above, we can say that most of the SMBs have benefited while using the tools and techniques from these platforms. 

Benefits of Using E-commerce Website Builders for SMBs


 Building a custom e-commerce website from scratch can put a big hole in your pocket. This is where Website builders like WordPress and Wix offer affordable plans. Moreover, platforms like Shopify offer a 3-day free trial plan that can help you get the most out of its custom features to help build an interactive online store. So, if you are an SMB with limited budget, yu can still think of designing your own website with minimal cost.

Ease of Use

With an intuitive interface, SMBs can set up, design, and oversee their online store without requiring technical expertise. For example, using platforms like GoDaddy, you can easily manage the entire functioning of your web store without getting into the technical details.

Customized solutions

Platforms like Shopify and Wix offer customizable templates that let you integrate the feel and appearance of your brand with the online store. That said, Shopify, with its wide range of customized templates and add-on features, is your best bet in the same regard.


 As your business develops; your web store grows with you, providing better tools and resources as per your needs. Shopify, for example, helps you manage a bigger store that requires more intricate inventory management.

Integrated tools

 These website builders regularly come with features like integrated digital marketing, SEO, and data analytics features to help you reach more clients. For example, website builders like Zyro come with a  built-in SEO tool that can optimize your website for search engines like Google to help more people find it.


 These platforms also provide security features to safeguard your transactions and client information, which is highly critical in building trust in your specific online business.

Shopify: Known for its ease of use and adaptability, Shopify may be a favorite among SMBs. It offers a wide range of themes, a comprehensive app store, and amazing sales features. Talking about its biggest highlight, Shopify enables businesses to build an online store, market to customers, and accept payments across multiple sales channels and locations—all in one

Wix: With its drag-and-drop interface, Wix is perfect for those with no prior coding knowledge. It is profoundly customizable and comes with a host of e-commerce templates. Discussing key features of Wix, that includes customize color and fonts, Built-in SEO tools, Tailor-made content and Original design. 

BigCommerce: This platform caters to advanced users looking for a big list of built-in features in a website. So, being an SMB, you can get benefitted from a list of marketing and SEO tools including social media integration, search engine optimization and email marketing. It\’s an awesome choice for SMBs looking to scale rapidly. 

Squarespace: With magnificent design templates, Squarespace is best for businesses that prioritize aesthetics. It\’s user-friendly and incorporates all fundamental e-commerce features.Also, this platform is renowned for professional-looking templates, simplistic section-based editor, and strong eCommerce features 

Weebly: Owned by Square, Weebly is a cost-effective option with a simple drag-and-drop editor and adequate tools for small online stores. Moreover, it offers professional-looking templates, simplistic section-based editor, and strong eCommerce features. 

Magento (Adobe Commerce): Perfect for SMBs with some prior technical know-how, Magento could be a good platform with effective customization options. Also,Magento Cloud edition provides users with a managed services infrastructure, high security, optimized performance, smooth integration with current frameworks, and scalable web storefronts

How to Pick the Best ECommerce Website Builder for Your SMB?

Know what you want: Before getting any further regarding the search for a website builder, know what you are looking for. What number of products do you want to list? or Are you looking for specific payment gateways? These are some of the questions that need to be addressed beforehand.

Ease of Use: Consider how simple it is to use the platform. Time is valuable for any SMB and this is where a challenging learning curve may come as an obstruction.

Responsive Design: The appearance and aesthetics of your online store are critical. Ensure that the platform offers a list of themes and customization options that go along with your brand.

Payment and Shipping: Your e-commerce store should support various payment options and further offer flexible shipping solutions.

Versatility: Select a platform that can grow along with your business. You ought to be able to add features and make changes to your website according to the growth plans of your business.

Customer support: Good customer support can be a lifesaver for SMBs. Check what kind of support is offered by the platform (e.g., live chat, support via phone or email) and its accessibility.

Cost: Analyze the price structure beyond the monthly fees and do consider any subscription, transaction fees, or related costs.

SEO tools: Having built-in SEO and marketing tools can enormously upgrade your online presence and customer outreach

 Security: Guarantee that the platform complies with security protocols like PCI DSS to secure sensitive customer data.

Reviews and Feedback: Check for reviews and feedback from other SMBs. Their experiences can offer important bits of knowledge into a platform\’s real-world performance vs their marketing value.

Going ahead with your E-Commerce website!

Once you\’ve picked the right e-commerce website builder, it’s time to get your online store up and running. Here are the key steps:

Setup: Create an account, choose a plan, and register on the platform.

Design: Select a template and customize it to fit your specific needs. Upload your relevant products, along with short descriptions and a high-quality image.

Payment and shipping: Set up your preferred payment gateway and determine the required shipping process

Test: Before launching the web store, test it thoroughly. Ensure analyzing the checkout process, payment procedure, and overall user experience. Also, check the website load times and responsiveness across devices. 

Launching the store:  Once you’re sure that everything is in place, it is time to launch the online store

Digital Marketing: Use social media, SEO, and other digital marketing techniques to attract customers to your store.

Summing it up!

Choosing the right and most appropriate e-commerce website builder is a critical choice that can impact the overall success and growth of an SMB. Moreover, by considering your business’s particular needs, you\’ll select a platform that provides the right balance between effective functionality, ease of use, and pricing structure. Keep in mind that an e-commerce website isn\’t just about selling products and services. Instead, it’s more about creating an impactful online presence that will turn your online visitors into potential customers. With the right website builder, always opt to create a strong digital foundation for your SMB.

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