How to Build an Effective Landing Page with Website Builders

Website Builder for Non-Tech-Savvy SMB Owners: User-Friendly Options

A landing page acts as the virtual storefront for your SMB website. Whether you are a plumber, a handyman, a contractor, or a landscaper, an effective landing page is crucial for converting online traffic into leads and customers. Also, Website builders like WordPress, Wix, and Squarespace have democratized web design. They have made it accessible for SMBs to create compelling landing pages without any technical expertise. Here, we explore the insights of building a landing page that resonates with your market, duly backed by real-time examples from the home services industry.

Blueprint for a High-Converting Landing Page

1. Clear and convincing Headlines

Your headline is the first thing that catches the attention of your target audience. \’Pristine Pipes Plumbing\’, a local plumbing service in Wisconsin, used Wix to create a landing page with a headline that immediately addressed the visitor\’s pain point: \”Say Goodbye to Leaky Faucets Forever.\” This benefit-focused headline grabs attention and connects with the visitor\’s needs.

2. Engaging Visuals

When it comes to an SMB website, you must create compelling visuals to attract your potential customers. New York’s \’Handyman Hero\’, for example, utilized Squarespace’s rich gallery of templates to feature before-and-after images of their work directly below the headline. This way, they provide instant visual proof of their expertise, which helps build trust and engage visitors.

3. Persuasive Content

Your copy should be concise yet powerful. That way, you can connect and engage better with your targeted audience. \’BuildMaster Contractors\’, a contracting service from North Carolina,  on WordPress used short, persuasive sentences highlighting their unique selling propositions (USPs) like \”On-Time Completion Guarantee\” or \”Eco-Friendly Building Materials,\” which effectively communicated their service benefits.

4. Strong Call-to-Action (CTA)

The CTA is arguably the most critical element of your landing page. Hence, \’Lawn Legends Landscaping\’ created a button on their Wix landing page that stood out in color and size, reading \”Transform Your Yard Today.\” This clear, action-oriented CTA saw a click-through rate increase of 30%.

5. Social Proof and Trust Signals

Incorporate reviews, testimonials, or logos of past clients. This way, potential customers can build trust with your products and services. \’Pristine Pipes Plumbing\’, a renowned plumbing service from Washington, included a widget on their Squarespace page showcasing customer reviews from Trustpilot, reinforcing credibility and trust.

6. User-Friendly Forms

Keep contact forms short and straightforward to increase the likelihood of submission. \’Handyman Pablo’ designed a form with only three fields – Name, Email, and Brief Description of Project – resulting in a 25% increase in form submissions due to its simplicity.

7. Mobile Optimization

According to a report, over 60% of web browsing across the globe happens on mobile devices. You cannot write off the significance of mobile optimization for your website. For instance, \’BuildMaster Contractors\’ ensured their WordPress landing page was responsive, providing a seamless experience across all devices, and contributing a 40% uptick in mobile inquiries.

8. Fast Load Times

Website builders like Wix come with built-in features to ensure quick load times. \’Lawn Legends Landscaping\’ optimized their images and used Wix\’s automatic site optimization features, resulting in a page load time of under two seconds, decreasing their bounce rate significantly.

9. A/B Testing

Regularly test and tweak your landing page elements. \’Pristine Pipes Plumbing\’ used A/B testing tools provided by Squarespace to test different headlines and images, which ultimately increased their conversion rate by 20%.

Real-Time Examples from the Small and Medium Business Industry

Plumber Service:

\’FlowFast Plumbing\’ created a landing page on WordPress for their emergency services. With a gripping headline, \”Immediate Plumbing Relief Is Just a Click Away,\” a CTA button \”Get Help Now,\” and an easily accessible phone number at the top right corner, they reported a 50% increase in emergency service calls as it didn\’t require the customer to scroll down.

Handyman Service

\’FixItAll Handymen\’ used Wix to design a landing page focused on their special offer: \”Book Today for a 10% Discount on All Home Repairs!\” The special offer, prominently placed above the fold, coupled with a bright, contrasting CTA \”Claim Your Discount,\” resulted in a surge in bookings within the first month.

Contractor Service

\’StructureSafe Contractors\’ developed a Squarespace landing page highlighting their expertise in safe, sustainable buildings. They featured a time-lapse video of their construction process, a unique angle that garnered them a high engagement rate and an increase in bid requests.

 Lawn and Landscape Service

GreenDream Landscapes\’ capitalized on visual appeal with a full-screen slideshow of their best work as the background of their landing page on WordPress. They paired this with the CTA \”Book a Free Consultation\” to make it easy for potential clients to start their lawn transformation journey. This strategy led to a record number of consultations booked within two months.

Summing It Up!

An effective landing page is a perfect blend of compelling content, user-friendly design, and strategic SEO. It should sum up the essence of your home service business and persuade visitors to take action. Utilizing the features of website builders, SMBs in the home services industry can create landing pages that not only look professional but also drive conversions.

\’FlowFast Plumbing,\’ \’FixItAll Handymen,\’ \’StructureSafe Contractors,\’ and \’GreenDream Landscapes\’ are shining examples of how to leverage website builders to construct landing pages that speak directly to their target audience\’s needs. By following their lead and focusing on the core components of a successful landing page, any home service SMB can turn their website into a powerful tool for generating business.

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