Website Builder Pricing Models: Which One Is Right for You?

Website Builder Pricing Models: Which One Is Right for You?

Building a website takes a lot of planning and decision-making. This is because the website will virtually reflect your business ethics and vision. Also, the website\’s type and quality will eventually impact your organization\’s online presence and future growth. According to a study, the cost of building a custom website ranges from $12,000 to $150,000.

The pricing structure of the website builders plays a vital role in the overall decision to create a new website for SMBs. Whether you\’re a plumber, contractor, handyman, or lawn care service provider, you must take a detailed understanding of the different pricing models of website builders beforehand. This blog explores various website builder pricing models, providing real-time examples pertinent to these services.

Types of Website Builder Pricing Models

Free Plans:

Free plans mean you don\’t have to pay any price to build your website. These plans are best for SMBs that don\’t have a budget for website development.

Pros: You don\’t have to pay anything for website building. Also, it is a good option for SMBs looking to try out the website features and components.

Cons: You will only get limited features for your website. Besides, you have to include mandatory builder branding on your webpage. Also, there is no custom domain.

Example: If you are a handyman looking to start a website without any investment, starting with a free Wix plan will be a good idea. Still, you must include the Wix branding on your webpage and a URL like \”\”

Subscription-Based Plans:

You have to pay a subscription fee for these plans. These plans are best for SMBs that can invest in website creation and development.

Pros: You will get more features and components than the free plans. These features will include custom domains and more storage for your website.

Cons: Ongoing monthly/yearly costs. Higher-tier plans can be expensive.

Example: A plumber might choose Squarespace\’s basic plan at $12/month for a professional-looking site with a custom domain like \”\”

Tiered Plans:

Tiered plans offer SMBs a variation in pricing based on certain features, services, or benefits.

Pros: Pay for what you need. Different tiers for different sizes and needs of businesses.

Cons: Higher tiers can be expensive. Essential features might be locked behind upgrade paywalls.

Example: A contractor might opt for a Weebly plan at $25/month, which includes site statistics and advanced site-building features. This way, the contractor can showcase their projects and related aspects effectively.

One-Time Payment:

In this pricing model, the SMBs only have to make a one-time payment for the website building plan and service.

Pros: Pay once and own it forever. No recurring fees.

Cons: These types of plans are less common. Also, it will lack ongoing support and updates.

Example: Usually not favored by service providers due to the lack of ongoing support. This is crucial for businesses like lawn care services.

E-commerce Specific Plans:

If you are looking for an e-commerce website, these plans would be perfect for your website creation and development aspirations.

Pros: Tailored for online stores with features like shopping carts and payment gateways.

Cons: More expensive than basic plans. Not needed for service-oriented businesses.

Example: If you are into lawn care services and want to sell certain lawn care products online, you can enroll for a basic Shopify website building plan at $29 per month.

Considerations for SMBs before choosing the suitable pricing model

Nature of Business

Plumbers and Contractors: Often require professional-looking sites with service listings and contact information. A mid-tier subscription plan is usually sufficient.

Handyman: May benefit from more straightforward, lower-cost plans as their needs are typically basic.

Lawn Care Services: They need visually appealing sites to showcase their work, so a plan with good photo gallery options is ideal.


Smaller businesses or solo entrepreneurs might prefer lower-cost or even free plans initially. Also, more extensive or established services might invest in higher-tier projects for better features.

Technical Skills

Those with limited technical skills prefer user-friendly website builders with drag-and-drop features( Wix, for example). Besides, more tech-savvy individuals might opt for website builders offering more customization, like SquareSpace.

Future Growth

Choosing a scalable plan is essential. The website can be upgraded as the business grows to meet expanding needs.

Real-Time Examples


Website Builder Choice: GoDaddy\’s basic plan is approximately $10/month.

Reason: Affordable, user-friendly, and includes essential features like a custom domain and business email, ideal for a plumbing service needing online visibility.


Website Builder Choice: Wix\’s unlimited plan at around $18/month.

Reason: Offers more storage and bandwidth, which is necessary for a contractor\’s website that might have extensive galleries of past projects.


Website Builder Choice: Weebly\’s free or basic paid plan starts around $6/month.

Reason: Cost-effective for a handyman just starting, providing enough features to showcase services and contact information.

Lawn Care Service

Website Builder Choice: Squarespace\’s Business plan at $18/month.

Reason: Known for its excellent design templates, it\’s ideal for a lawn care service that wants to highlight its services through high-quality images.

Summing it up

Choosing the right website builder and pricing model depends on various factors, including the nature of your business, budget, technical skills, and plans for future growth. For service-oriented SMBs like plumbers, contractors, handyman, and lawn care services, the goal should be to balance cost and functionality. A mid-range subscription-based plan is often the most suitable, offering a blend of affordability, essential features, and room for growth. Ultimately, the decision should align with your business goals, helping you establish a solid online presence without overstretching your budget.

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